Ironic Marketing Humor

From The Week:

56 spoonfuls of sugar - how healthy!

A KFC franchise in Utah is asking customers to help fight diabetes — by purchasing an 800-calorie Mega Jug of sugary soda to wash down their meals. For every $2.99 half-gallon drink it sells, the chicken restaurant promises to give $1 to the Juvenile Diabetes Research Foundation (JDRF).

The promotion has drawn criticism from anti-obesity activists, who still haven’t forgiven KFC for last year’s unveiling of the Double Down sandwich, which ensconces bacon and cheese between two fried chicken breasts. But Gary Feit, a JDRF spokesman, is defending KFC, pointing out that the Type 1 diabetes his organization researches is not caused by diet or obesity. Besides, he adds, only one franchise is involved.

 

Perhaps it is fortunate that Colonel Sanders is no longer with us. What would he have thought?

Related articles

• What The Cluck? KFC Sells Soda To Benefit Diabetes Research (Not A Joke) (blisstree.com)
• KFC: support diabetes research by buying an 800 calorie, 56 spoonful of sugar “Mega Jug” (boingboing.net)
• America, This Is Just Too Much [Image Cache] (gizmodo.com)
• Fake, or is the JDRF the world’s least scrupulous health charity? (weightymatters.ca)
• KFC goes ‘streetwise’ : The quest for the RIGHT price ! (marketingbrainstorm.wordpress.com)