Ironic Marketing Humor

From The Week:

56 spoonfuls of sugar - how healthy!

A KFC franchise in Utah is asking customers to help fight diabetes — by purchasing an 800-calorie Mega Jug of sugary soda to wash down their meals. For every $2.99 half-gallon drink it sells, the chicken restaurant promises to give $1 to the Juvenile Diabetes Research Foundation (JDRF).

The promotion has drawn criticism from anti-obesity activists, who still haven’t forgiven KFC for last year’s unveiling of the Double Down sandwich, which ensconces bacon and cheese between two fried chicken breasts. But Gary Feit, a JDRF spokesman, is defending KFC, pointing out that the Type 1 diabetes his organization researches is not caused by diet or obesity. Besides, he adds, only one franchise is involved.

 

Perhaps it is fortunate that Colonel Sanders is no longer with us. What would he have thought?

About btchakir

Retired Theatre Producer, Graphic Designer, Usability Tester and General Troubleshooter with a keen interest in Politics and The Stage. Currently heard on WSHC, 89.7 FM (on line at www.897wshc.org) and occasionally dabbling in Community Theatre.

Posted on June 19, 2011, in Advertising, Announcement, Business, Corporations, ethics, Family, food, Health Care, News, Opinion, quote, Warning and tagged , , , , , , , , , . Bookmark the permalink. Comments Off on Ironic Marketing Humor.

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