Obama Campaign changes the focus on “Obamacare” – It’s a POSITIVE label
According to Reuters:
President Barack Obama’s campaign has embraced the term “Obamacare,” seeking to turn the negative name Republicans assigned to his healthcare reform effort into a positive branding tool just as the Supreme Court studies the law’s constitutionality.
“If you’re tired of the other side throwing around that word like it’s an insult, then join me in sending a message that we’re proud of it,” he wrote.
While it may be a little late in getting around to this strategy, there’s a good chance it can work To help promote it, the Obama campaign is reaching out with promoti0nal products:
T-shirts that say “I like Obamacare” are available on the campaign’s website for $35.
Buttons with the same message go for $5.
I expect to be seeing these around soon… perhaps on me.
Posted on March 28, 2012, in Announcement, Art, Arts, campaign, creativity, election, government, history, humor, Internet, News, Opinion, Politics, President Obama, Press, primaries, quote, Supreme Court, vote, Word from Bill and tagged Barack Obama, Barack Obama presidential campaign 2008, Health Care Reform, Jim Messina, Obamacare, Patient Protection and Affordable Care Act, Republicans, Reuters. Bookmark the permalink. 2 Comments.