Obama Campaign changes the focus on “Obamacare” – It’s a POSITIVE label

According to Reuters:

President Barack Obama’s campaign has embraced the term “Obamacare,” seeking to turn the negative name Republicans assigned to his healthcare reform effort into a positive branding tool just as the Supreme Court studies the law’s constitutionality.

“Happy birthday, Obamacare,” Jim Messina, the president’s campaign manager, wrote in an email to supporters last week to note the anniversary of the reform becoming law.

“If you’re tired of the other side throwing around that word like it’s an insult, then join me in sending a message that we’re proud of it,” he wrote.

While it may be a little late in getting around to this strategy, there’s a good chance it can work To help promote it, the Obama campaign  is reaching out with promoti0nal products:

T-shirts that say “I like Obamacare” are available on the campaign’s website for $35.

Buttons with the same message go for $5.

I expect to be seeing these around soon… perhaps on me.

About btchakir

Retired Theatre Producer, Graphic Designer, Usability Tester and General Troubleshooter with a keen interest in Politics and The Stage. Currently heard on WSHC, 89.7 FM (on line at www.897wshc.org) and occasionally dabbling in Community Theatre.

Posted on March 28, 2012, in Announcement, Art, Arts, campaign, creativity, election, government, history, humor, Internet, News, Opinion, Politics, President Obama, Press, primaries, quote, Supreme Court, vote, Word from Bill and tagged , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Only the lunatic left thought it was a derogatory term to name the bill after the President. Funny how they are willing to label it with his last name when they think it is about to be killed by the SCOTUS. Not a lot of love for the President from the left.

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